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Intellectual Capital: A Bull Market for Investment Marketing Pros Continues to Chug.

Many asset management companies on both the retail and institutional sides are focusing on customer retention by beefing up their marketing staffs-dip in the stock market be damned.
Financial Communicators are Undervalued by Many Companies

In an era when effective communication is key to building brand and market share, those
charged with the responsibility to get the word out are often under appreciated and underpaid.
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